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Hal Hershfield

UCLA’s Anderson School of Management
Assistant Professor of Marketing
Hal E. Hershfield is Assistant Professor of Marketing at UCLA’s Anderson School of 
Management. Prior to UCLA, Professor Hershfield taught at NYU’s Stern School of 
Business, and was a Post-Doctoral Fellow at the Kellogg School of Management at 
Northwestern University. 

His research focuses on judgment and decision-making and social psychology, with a 
particular interest in how thinking about time can strongly impact decision-making and 
emotional experience. 

Professor Hershfield received his Ph.D. from Stanford University, and his B.A. from 
Tufts University. He was recently named a Rising Star by the Association for 
Psychological Science, and has received funding from the Templeton Foundation’s New 
Paths to Purpose Grant Program, and the Russell Sage Foundation Small Grant in 
Behavioral Economics. Professor Hershfield has consulted with Allianz, Prudential, the 
Principal Financial Group, Gibraltar Ventures, and American Greetings, and sits on the 
academic advisory boards of Morningstar and Abaris Financial. 

His work has been published in top journals including Psychological Science, the Journal 
of Personality and Social Psychology, and the Journal of Marketing Research. He has 
also contributed op-eds to the New York Times, Slate, the Huffington Post, and Harvard 
Business Review.

My Speakers Sessions

Thursday, October 22

1:40pm PDT